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Jeremy Carey

Jeremy Carey

Ironclad, Founder & Owner

Jeremy graduated from the Los Angeles Film School in 2006. He then came back to his home town of Virginia Beach, VA and began creating what is now his incredible and wildly successful media company called IronClad Media. Working with amazing brands here are just a handful of some of the brands and companies they’ve done work for: Under Armour, Mechanic Wear, Rocky Boots, Lowes, Vans off the Wall, Element, Sentara Hospital, the SPCA, the Navy Seal Foundation, and the U.S. Navy, along with countless other brands, influencers, companies, and organizations. Jeremy and IronClad are dedicated and best known for creating amazing, beautiful, authentic, compelling, and awe inspiring stories through their masterful art of digital cinema.


00:24 – Welcome to the show

1:12 – Join our awesome on community of Entrepreneurs to overcome your mental hurdles, grow your business, and achieve your goals by going to join.thecoreyshelton.com

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1:57 – Join our online community of Entrepreneurs and lets setup a 15 minute phone or Skype chat. On the call I’d love to:

  • Welcome you to the community
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3:48 – Jeremy tells us a little bit about his personal and professional journey thats led to the success of his business Ironclad

Jeremy starts with where he’s at today and talks about a few of the things that contributed to the success of Ironclad and his ability to build such an awesome facility:

  • Faith
  • Hard Work
  • Timing
  • Hiring and Surrounding himself with an incredible team

4:24 – Jeremy takes us back to the start in 2001 where he first started a clothing line on accident.

4:51 – Jeremy talks about how he had to do video back in the day pre-digital/social media with two VCRs, RCA cables, and how he would have to play and record, play and record to cut up and edit videos.

5:00 – Jeremy starts tying this all together as he starts talking about how he met the guys he started his videography adventure with after he had to transfer schools in high-school for getting into a little trouble.

5:41 – Demolition Death (best name ever) this was a video series involving skating and silly antics that Jeremy and his buddies started to create, which was similar in concept to the Jackass series, which was new during this time period.

5:55 – During the time of “Demolition Death” Jeremy and his buddies started to create iron on t-shirts that they would sell and promote the videos.

6:23 – As the iron on t-shirts started to take off and sell Carey and his crew were smart enough to then use that capital to start ordering legit screen printed shirts and netted hats to take their venture and videos to another level.

6:30 – Jeremy starts talking about DemInk, which is what they finally started calling their company.

6:40 – Jeremy talks about how around this time Pharrell Williams started his N.E.R.D line. Through his N.E.R.D line Pharrell started to also wear netted N.E.R.D hats, as a result this allowed Carey and DemInk to ride the en vogue wave of netted hats to start selling a boat load of netted hats and increase their profits.

6:57 – As their business started taking off they began implementing Gorilla Marketing tactics by buying a lot of DemInk stickers and putting everywhere all over their city.

7:00 – They then began to scale their efforts and expanded to concerts and skate events.

7:12 – This opened up the door for Carey to start further diving into videography by getting opportunities to do promo videos for local concerts that were hosting national acts.

7:20 – Noticing what they were doing action sports brands started taking notice of what they were doing and started asking Jeremy to partner up with them to do some videography.

7:30 – As Jeremy started to excel in the realm of video this is what prompted him to decide and go to film school.

7:40 – When Jeremy comes back from school all he wants to do is start back up with DemInk but then the lines start getting blurred with regards to what they are… are they an apparel company or a video company? This sense of dissonance is what led to Jeremy breaking away from DemInk to create Ironclad.

7:57 – Jeremy talks about how making the clean break from DemInk to do pursue his own videography and cinema company wasn’t easy… he even points how emotionally attached he was to DemInk by showing us his DemInk tattoo.

8:15 – Jeremy points how how his story’s chapter with DemInk served it’s purpose to get him to where he is now and how he’s greatful he was able to be apart of something so special.

8:27 – “Entrepreneurship was always kind of in my blood… It was never a question of can I do it (create my own business), it was more this is gona happen”…

TAKE AWAY – Like Jeremy to achieve success you need to change your mindset from “is this going to happen” to “how and when am I going to make this happen”.

8:45 – Jeremy talks about the example his Dad, who was also an Entrepreneur and Business Owner… the mindset Jeremy learned from his Dad was to, “Try and Do”.

8:50 – “I was never scared to do this (start a business), I just never knew any other way….”

9:04 – Jeremy talks about coming up with the name “Iron Clad”, what it means, and the history behind it.

Iron Clad Represents:
  • Integrity
  • A Standard To Be Set
  • It also represents “The Battle of Hampton Roads, often referred to as either the Battle of the Monitor and Merrimack (or Virginia) or the Battle of Ironclads, was the most noted and arguably most important naval battle of the American Civil War from the standpoint of the development of navies.” ~ Wikipedia Article

9:20 – Jeremy talks about how he always wanted to be in and represent Hampton Roads because to him this is his hometown BUT he always knew that his company would be much bigger then Hampton Roads.

9:40 – Jeremy’s vision for Iron Clad has always been to be a global company that works with global brands.

9:55 – Jeremy talks about the struggle of starting out and running his company from his house, taking on any and every kind of freelance work that he could.

Key Take Away – If you want to succeed, then you have to be willing to relentlessly work and grind it out doing whatever it takes to get to the next level.

10:07 – Jeremy talks about one of his big breaks, which at the time he didn’t know was a big break. This was a 21 day trip with Orphan’s Promise across parts of Asia to shoot the trip.

Key Take Away – Believe you can do it and then figure it out!

11:08 – Jeremy talks about how the Orphan’s Promise trip was not only an amazing business opportunity but it also opened eyes to what the rest of the world had to offer and forever changed his perspective on life.

11:37 – Jeremy goes into how easy it is to live in a bubble based upon where you live but that the Orphan Promises trip forever burst that bubble and caused him to start living with a bigger more intentional purpose with his life.

13:00 – When Jeremy gets back from the Orphans Promise trip he becomes even more motivated to not only succeed in business but also to just become a better person as a whole.

13:19 – Jeremy talks about meeting and creating a key business and personal relationship with Danny McCusker an incredibly talented Videographer and Video Editor. Meeting Danny and bringing him into the Iron Clad family is what really helped Jeremy build and grow Iron Clad

Key Take Away – Relationships are a major contributing factor to your success and the level at which your life can soar BUT even more important is it to create and build the RIGHT relationships, with the right people.

14:08 – Having the pressure to make your business successful not only for yourself but also someone else not only adds pressure to succeed but in a positive way it pushes you to want more and go after it even harder.

14:56 – Jeremy talks about while he was building Iron Clad, he also had a side hustle to pay the bills buying and selling cars through Craigs list to make money.

15:05 – Jeremy starts talking about when he first found “The Compound”, which is where their current operation is run out of and how bad it looked when he first saw. At first look it was a dumpy hole in the wall but just as Jeremy did with his business, he saw incredible potential and went after it.

16:30 – Jeremy talks about what it took to build “The Compound”

17:00 – Jeremy goes into how they made it happen in the beginning by finding gigs in Craigs List and cold calling people.

18:00 – Throughout everything Jeremy constantly stayed focused on one GOAL, which was to be the best in the world!

18:21 – Jeremy talks about one of their first unassuming gigs and how it opened the door to something bigger.

Key Take Away – When you’re starting out don’t despise small beginnings.

18:45 – Jeremy talks about having to talk a prospective client into letting him do free work for them, just so that him and Danny could start building their portfolio. He also goes into how free gig, opened up the door for them with a bigger, paying customer.

Key Take Away – Always humble yourself to the point where you’re capable of taking the small or less then desired, yet necessary jobs that without you knowing could serve as the catalyst to your success by opening up bigger doors down the road.

20:55 – Jeremy stresses how important it is for Iron Clad to build and grow strong relationships with their clients, not just from a monetary standpoint but more importantly because they genuinely care on such deep level about each on of their clients and the success they want to help them achieve.

21:13 – Jeremy gives some great business advice to all of the “artists”, by talking about how they need to be willing to take advantage of great opportunities when they come along – even if it doesn’t fill their deepest creative vision and how such opportunities can help them grow.

22:05 – Jeremy talks about how their ability to optimize around the small details has really helped contribute and facilitate their ability to succeed.

22:35 – Jeremy talks about the fears, self-doubts, and mental hurdles he’s had to learn how to overcome to achieve the success he has today.

25:11 – Your ability to learn, listen to others, and optimize on the little obstacles is what will play a role your success or failure…

25:22 – Jeremy and I talk about the importance of reputation and how it’s paramount, as well as why doing whatever it takes to maintain your reputation, even if it’s coming out of pocket with your own money to save your reputation is worth it.

Key Take Away – You can always make more money but you may not be able to rebuild a ruined reputation.

27:23 – Jeremy talks about the insanely awesome team he has at Iron Clad and how having the right team has really helped them learn, grow, and succeed.

27:57 (Key Take Away)- Being willing to work harder and sacrifice more then everyone else is a more valuable and effective contributor to success then talent.

30:16 – Jeremy talks about pushing and challenging our selves to become better and reach the level of success we want.

35:43 – Jeremy takes to the when, why, and the where that he reached the tipping point in his journey where he realized his ability to succeed out weighed his fear of failing.

37:14 – Entrepreneurship was a model of life that was demonstrated to him by his Dad and it represented a sense of freedom and opportunity – this is what led to Jeremy becoming an Entrepreneur and starting is crazy successful digital cinema agency.

37:40 – Jeremy talks about being thankful for instances where he faced adversity and opposition because those experiences and situations forced him to grow and step into the next chapter of his journey.

Key Take Away – Gain the ability to not “get caught up” with things good or bad… just make sure its not so much so that you fail to ignore the “fat you need to trim” or the inefficiencies you can improve upon.

39:30 – If you’re just starting out recognize the power of “FREE” and how taking on the right kinds of low paying or free gigs can actually open up the door for your growth and success later down the road.

40:19 – Law of Reciprocity – Its always amazing how when you start giving to others, in turn good things will start coming back to you. Note, this means that you actually just do things to help others out NOT because you’re expecting to get something back in return.

41:20 – Jeremy talks about the genuine love and care both him and his company have for the people they get the opportunity to work with…

43:15 – Jeremy answers Corey’s question as to whether he would consider himself and introvert or extrovert. Jeremy responds by talking about how he’s evolved over the years from an extreme extrovert when he was younger to more of “selective” extrovert as he’s gotten older. Jeremy talks about how much he values his time, how he has become more judicious with who gives his time to, and how much of that time he gives them.

44:33 – Jeremy provides some advice for more introverted people starting off and how they can learn to step outside of their comfort zone to connect with prospective clients and build better relationships. His advice, approach every person, situation, and conversation with a humble confidence.

46:48 – As an Entrepreneur or Business Owners to achieve success, it’s also important to recognize and understand your strengths and weaknesses.

Key Take Away – Always be willing and smart enough to reflect upon your interactions with others and understand where you could have been better and then try to make small improvements to be better next time you find yourself in that position.

47:36 – Self-Awareness is crucial to your success!

47:48 – If humility is on the front-end to achieving success then gratitude would be a key contributing factor to your success on the back-end.

50:57 – Jeremy and I talk a little bit about the book “Extreme Ownership” by Jacko Wilink and why taking “extreme” ownership of your life and not allowing circumstances or others become the excuse that keeps you from achieving your goals.

51:55 – Jeremy talks about how the trust others place in you is directly tied to the gratitude you have.

53:05 – Jeremy and I dive into the idea of “success” and what “being successful” even means.

54:29 – Jeremy talks about how money comes with integrity, honor, and trust.


55:55 – Jeremy explains why the medium of video is so special and how we can use the medium of video to better communicate our stories and more importantly how we can use it to better connect with our audience.

56:13 – Jeremy talks about the art form of “story telling” what it is and how good storytelling should “activate your senses” and give you and “experiential feeling” that is transformative and compelling in the way that it evokes your emotions and feelings.

57:52 – Jeremy sums it by saying that video unlike many other mediums enables you to completely “immerse” the viewer into a time, experience, and feeling.

59:40 – Jeremy gives a few videography and demographic tips to think about when starting to think about the type of video you should create for your specific audience.

1:01:01 – Jeremy talks about what it takes to create a real, authentic, and compelling video that will resonate and connect with your audience.

1:01:47 – Compelling video really all boils down to how much are you able to move someone.

1:02:35 – Jeremy talks about the types of video mediums available (Cinematography vs Social Media) and what he believes the differences between each are and how you might be able to leverage each platform based upon the value it may offer your business and audience.

1:04:40 – Jeremy discuses what Entrepreneurs and Business Owners just starting out can do to get started using video and cinematography to build their brand if they can’t afford a more expensive option like hiring an awesome digital cinematography agency like Iron Clad.

KEY TAKE AWAY- If you have limited resources, “Simple and clean is better then flashy and not being good… find something (look and feel) that works for your brand and keep it consistent”.

1:06:44 – “Don’t become so focused on the tool you’re using that you lose sight of the intention behind the message and feeling you’re actually trying to convey to your audience.” ~ Corey

1:06:54 – Jeremy issues a strong word of caution by reminding us to remember that EVERYTHING we do reflects upon our brand. He goes into detail by giving the example, that if you create “crappy” commercials or videos then your audience and viewers will in turn view you as a “crappy” business, which is never the message you want to convey.

KEY TAKE AWAY – “Perception is reality…”

1:08:18 – Jeremy talks about how we need to be careful not to get ahead of ourselves.


  1. 1:09:15 – What does good leadership mean to you and in your eyes what does it look like?
    • Jeremy talks about how “Good Leadership” is Conviction. By that he means a good leader ensures that they are doing the right thing for the people and team around them and under them. He furthers expounds upon that by talking about how that means you not only care about those people around you and under you BUT you also make sure that you’re treating them right and those people are the basis behind your decision making.
  2. 1:09:45 – Who are your favorite people to follow on-line and why?
    • Jeremy references, Jacko Wilink and elaborates by saying that he loves following people he can learn from and who in general just motivate and inspire him to become better in area facet of his life.
    • Jeremy also talks about how this applies to the circle of people he keeps around him and how he’s always wanting people in his life that are going to constantly push him to become better.
  3. 1:11:55 – What tools either on-line or off-line do yo use to help you continually learn and grow both in your personal and business life?
    • One tool, or tactic that Jeremy has learned to use to getter results is “learning to sleep right”.
    • His ability to cultivate better and healthier relationships with family have also improved his ability to achieve his goals
    • Leveraging the power of his iPhone has also become a staple tool in his arsenal to continue increasing his level of success.
    • Implementing regular exercise, working out, and consuming the right supplements have also helped Jeremy reach the level of success he has…
    • Jeremy talks about a few of the “Keys” to health and wellness that he was given when he interviewed Dr. Cooper from the Cooper Clinic who has served as a doctor to former presidents.
  4. Refer To Last Questions Response – What does success mean to you and in your eyes what does it look like?
    • We more or less tackled this question in the previous response that Jeremy just gave.
  5. 1:15:57 – What strategies, tactics, or changes have you implemented in your own life that have helped contribute to and accelerate your own business or professional growth?
    • Jeremy talks about how learning how to prioritize beyond his business has been one of the most important tactics he’s learned.
    • We finally wrap up our conversation by talking about the concept of Balance and how it’s often represented by the shifting sands of life and relationships that can be better represented through the notion of seasons and how each season of life or business contains different rhythms that bring about different turn of events, relationships, climate change, and storms that we have to learn how to navigate. Based on our conversation I would say that the way to navigate such seasons is by leveraging the power of humility, gratitude, wisdom, and clear honest communication.
    • The perfect rhythm is being flexible enough to not be in a “perfect rhythm”.

Connect With Jeremy Carey:

To contact Jeremy or learn more about Ironclad you can go to his company website at thisisironclad.com.

Resources Discussed:

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